Rick J. Lee Realty Group RealTrends Verified
Rick J. Lee

Your home deserves more exposure.

Long Beach's #1 Agent by Transaction Sides

#1 Long Beach Team by Sales Volume & Transaction Sides

Rick J. Lee
Proven Results
#1Long Beach Individual AgentTransaction Sides
#1Long Beach Real Estate TeamSales Volume & Transaction Sides
$53.3M+Team Sales Volume
55Team Transaction Sides
150+Career Transactions
$170M+Career Sales

I don't just list your home. I market it.

Most agents put your property on the MLS, take photos, hold an open house and wait.

I believe your home deserves its own marketing campaign.

With nearly 20 years of professional media experience, I built my real estate business around something most agents don't have:

An Audience.

48,000+Instagram Followers
1.5M+YouTube Views
5,900+YouTube Subscribers
TikTokAudience + Short-Form Video Reach

My content reaches homeowners, buyers and people interested in Long Beach and Southern California real estate every day.

So when your home hits the market, we aren't starting from zero.

Every property has a story.

Your home becomes content.

My job is to find it and make people want to see more.

I.

Cinematic Listing Videos

Professional property tours designed to showcase the lifestyle, architecture and unique features of your home.

QR codeFeatured Listing Video
II.

Short-Form Social Video

Instagram Reels, TikTok and YouTube Shorts built to capture attention and drive buyers toward the property.

QR codeFeatured Social Campaign
III.

Local Audience

Years of Long Beach market, neighborhood and community content have built an audience already interested in the communities where I sell.

QR codeRick J. Lee Video Channel
Listing Video Examples

See the work in action.

Local Knowledge

Long Beach, on camera.

Local knowledge video 1 Local knowledge video 2 Local knowledge video 3
86 Via Di Roma · Naples

Recommended List Price

$1,895,000

This price represents a strategic reset from the property's previous marketing while remaining supported by the recent $1.86M sale of 24 Via Di Roma. At $1.895M, 86 Via Di Roma offers approximately 200 additional square feet and a two-car garage while entering the market at roughly $954 per square foot. The objective is to reposition the property as a compelling value within Naples, generate renewed buyer interest, and create leverage through increased activity rather than continuing to chase the market with incremental reductions.

1,987Square Feet
3 / 2.5Beds / Baths
2-CarGarage
~$954Per SF at $1.895M
Recommended · Preserve Value $1,895,000

$1,895,000 is the better choice if the seller wants to preserve value. It puts you essentially at the same asking price where 24 Via Di Roma went pending, despite 86 being larger and having the extra garage space. 24 ultimately sold for $1.86M, or $1,041/SF. At $1.895M, 86 is only about $954/SF.

Aggressive · Sell Quickly $1,849,000

$1,849,000 would be my aggressive strategy if the seller's priority is getting it sold quickly. It gets below the $1.85M psychological threshold and creates a stronger value proposition at roughly $931/SF.

List$1,895,000
Target Sale$1.85M – $1.90M
Strong Result$1.90M+

Naples Comparable Sales

24 Via Di Roma WalkView Photos on Zillow →
Same walk

24 Via Di Roma Walk

$1,860,000$1,041 / SF
Beds / Baths3 bd / 3 ba
Sq Ft1,786 · 1-car garage
Sold7/7/26

This is the most important comp because it's on the same walk.

View on Zillow →
5580 E Saint Irmo WalkView Photos on Zillow →
Size & garage match

5580 E Saint Irmo Walk

$1,800,000$823 / SF
Beds / Baths3 bd / 3 ba
Sq Ft2,187 · 2-car garage

Very useful because its size and garage configuration are close to 86.

View on Zillow →

Naples sales vary enormously depending on exact location, water proximity and property characteristics. Recent neighborhood sales range from $1.4M for 5555 Riviera Walk to $1.725M for 5578 Riviera Walk, $1.86M for 24 Via Di Roma, and well above $2M for materially different properties.

Don't take my word for it.

★★★★★

“One aspect that truly set Rick apart was his innovative approach to marketing. His video content was top-notch, surpassing anything I had seen in the real estate industry.”

Patrick S. | Long Beach Seller

Rick helped this client prepare and market his Long Beach home, then represented him on the purchase of his next property.

★★★★★

“We loved his marketing through social media to create a buzz before open house.”

Long Beach Area Seller

The strategy wasn't simply to put the home online. It was to create attention around the property before buyers ever walked through the door.

★★★★★

“Rick went above and beyond by offering a unique solution... strategic improvements that would maximize the sale price.”

Marisa A. | Lakewood Seller

Sometimes selling for more starts before the property ever reaches the market. Preparation, positioning and knowing where to invest can make the difference.

Rick J. Lee Realty Group Equal Housing Opportunity